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What Men REALLY Want From Their Esthetician (They Won't Tell You) ft. Armando Gualtieri

Send us Fan Mail Welcome back to The Sugar Show—your go-to podcast for beauty pros ready to master sugaring the smart way and build a career that loves you back. A lot of estheticians think “male Brazilian” is a single, obvious service—but it’s not. If you’ve ever felt unsure what men actually want, nervous about working with male anatomy, or worried about awkward moments in the treatment room, this conversation was made for you. In this episode, Shannon (The SugarMama) sits down with Armando...

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Recent Episodes

What Men REALLY Want From Their Esthetician (They Won't Tell You) ft. Armando Gualtieri
April 12, 2026

What Men REALLY Want From Their Esthetician (They Won't Tell You) ft.…

Send us Fan Mail Welcome back to The Sugar Show—your go-to podcast for beauty pros ready to master sugaring the smart way and build a career that loves you back. A lot of estheticians think “male Brazilian” is a single, obvious service—but it’s not. If you’ve ever felt unsure what men actually want…

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Is SugarCon Really Worth It? Here’s the Truth (and How to Get ROI)
April 5, 2026

Is SugarCon Really Worth It? Here’s the Truth (and How to Get ROI)

Send us Fan Mail Trying to grow a beauty business in a treatment room can feel strangely lonely, even when your books are full. If you’ve been telling yourself you should be able to figure it out on your own, we want to challenge that. Going solo without education and without community doesn’t make…

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How We’re Building A Stronger Future For Sugaring Through Education, Community, And A New Product Line
Nov. 2, 2025

How We’re Building A Stronger Future For Sugaring Through Education, …

Send us a text What if your sugaring career felt as smooth and controlled as your best mold and flick? We’re opening the door to our next era with a five‑pillar approach that blends smarter education, thoughtful products, real community, and a future‑focused plan you can actually follow. From a rev…

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What Clients With Anxiety Wish Estheticians Knew (ft. Daria, Just Breathe Confessionals)
Oct. 5, 2025

What Clients With Anxiety Wish Estheticians Knew (ft. Daria, Just Bre…

Send us a text What if the best service you offer isn’t a technique, but how you notice? We pull up chairs in the Sugar Mamas lobby with Daria—our social media lead and podcast editor—to explore sensory needs, anxiety, and the small choices that turn a treatment room into a safe room. From the rose…

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Protecting Your Sweet Business: Trademark Tips with Joey Vitale
Sept. 7, 2025

Protecting Your Sweet Business: Trademark Tips with Joey Vitale

Send us a text Trademark attorney Joey Vitale returns with game-changing news for sugar professionals looking to protect their businesses in an increasingly competitive marketplace. Since our last conversation, the legal landscape has transformed dramatically, creating both new challenges and power…

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Mentorship Over Competition: How Kate Sprouse is Changing the Beauty Game
Aug. 3, 2025

Mentorship Over Competition: How Kate Sprouse is Changing the Beauty …

Send us a text Kate Sprouse stumbled upon sugaring while teaching at a holistic aesthetics school, and something about this ancient hair removal technique captivated her completely. "Once you touch sugar," she explains, "once I held it, once I got certified, I started playing around with it at home…

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