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The Woman Behind Sugar Con: Sarah Herbst’s Million-Dollar Success Story

Sarah Herbst didn't set out to build a million-dollar business—she set out to help people feel confident, safe, and cared for. Along the way, she created Sugar Bar, became known as the Million-Dollar Sugarist, and founded Sugar Con, one of the fastest-growing events in the sugaring industry. In this episode, Shannon sits down with Sarah to talk about the journey behind her success, the lessons she's learned as a business owner, and why culture, education, and community have always come before...

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The Woman Behind Sugar Con: Sarah Herbst’s Million-Dollar Success Story
7
July 26, 2026

The Woman Behind Sugar Con: Sarah Herbst’s Million-Dollar Success Story

Sarah Herbst didn't set out to build a million-dollar business—she set out to help people feel confident, safe, and cared for. Along the way, she created Sugar Bar, became known as the Million-Dollar Sugarist, and founded Sugar Con, one of the fastest-growing events in the sugaring industry. In this episode, Shannon sits down with Sarah to talk about the journey behind her success, the lessons she's learned as a business owner, and why culture, education, and community have always come before...
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Getting to the Bottom of Butt Care with Rob Cottner of Asset*
6
July 12, 2026

Getting to the Bottom of Butt Care with Rob Cottner of Asset*

Butt care might not be the first thing that comes to mind when you think about growing your business—but it should be. In this Road to Sugar Con episode, Shannon and co-host Armando (The Sugar Daddy) sit down with Rob Cottner of Asset* to talk about one of the fastest-growing categories in treatment room retail. From hemorrhoids and post-Brazilian care to treatment protocols, client education, and retail strategies, this conversation explores why perianal skincare is becoming an important part
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What Clients Really Remember (Hint: It's Not Your Technique) with Mabel Machabvunga Butler
5
June 28, 2026

What Clients Really Remember (Hint: It's Not Your Technique) with Mabel Machabvunga Butler

You can have flawless technique and still wonder why your books aren’t full. The uncomfortable truth is that in body sugaring, the difference between “good” and fully booked often has nothing to do with how perfectly you flick. It’s the experience clients feel, remember, and talk about when they’re back in their car texting a friend your name. I’m joined by SugarCon speaker Mabel Machabvunga Butler, founder of Tapira, longtime educator, and spa owner with a deep commitment to doing this work wi
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Have You Lost Yourself in Your Business? Meet Sugar Con Speaker Christy Mehelich
4
June 7, 2026

Have You Lost Yourself in Your Business? Meet Sugar Con Speaker Christy Mehelich

What if being busier isn't the answer? In this episode, Shannon sits down with Sugar Con speaker Christy Mehelich, owner of The Sugaring Hut, to talk about goal setting, sustainable growth, and creating a business that works for you—not the other way around. Christy shares her journey from new esthetician to successful spa owner, the lessons she learned while growing a team, and the moment she realized she needed to reconnect with her purpose before burnout took over. Together, they discuss: ...
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Reactive Skin After Hair Removal? Here’s What’s Really Happening with Melissa Mercado — Calm Skin, Histamine & Intimate Aftercare
3
May 17, 2026

Reactive Skin After Hair Removal? Here’s What’s Really Happening with Melissa Mercado — Calm Skin, Histamine & Intimate Aftercare

Reactive skin after hair removal can shake a client’s trust fast, even when your technique is solid. We’re raising the bar on intimate care by treating calm skin as a core part of the service, not a bonus. When clients leave your room comfortable and confident, they rebook more, refer more, and stop bracing for the “post-wax fallout” they’ve come to expect elsewhere. I sit down with Melissa Mercado from Hale And Hush to talk sensitive skin, corrective care, and what’s really going on when irrit
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What Men REALLY Want From Their Esthetician (They Won't Tell You) ft. Armando Gualtieri
2
April 12, 2026

What Men REALLY Want From Their Esthetician (They Won't Tell You) ft. Armando Gualtieri

Send us Fan Mail Welcome back to The Sugar Show—your go-to podcast for beauty pros ready to master sugaring the smart way and build a career that loves you back. A lot of estheticians think “male Brazilian” is a single, obvious service—but it’s not. If you’ve ever felt unsure what men actually want, nervous about working with male anatomy, or worried about awkward moments in the treatment room, this conversation was made for you. In this episode, Shannon (The SugarMama) sits down with Armando...
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